W Hotels debuts on London’s Leicester Square

W Hotels debuts on London’s Leicester Square

W Hotels Worldwide is to premier its newest flagship hotel, the W London – Leicester Square. Set in the epicentre of London’s entertainment scene, W London is situated on the corner of Leicester Square and Wardour Street, and is the W brand’s 40th global property hotel. The building, which was developed by Northern Irish property company McAleer & Rushe, stands 10-storeys tall and is veiled in translucent glass that changes colour according to the time of day. The opening of W London marked a significant milestone in the W brand’s global expansion, coinciding with yet another opening in Taipei. “London is an important gateway city globally, and the opening of W London has been highly anticipated by us all,” said Eva Ziegler, global brand leader, W Hotels Worldwide. “From New York City, the birthplace of W Hotels, to London - from Times Square to Leicester Square - this iconic opening is sure to propel the W brand in its continued transformation into a global powerhouse.” The hotel features 192 guest rooms, including 17 suites, three WOW suites and one Extreme WOW suite as well as the UK’s first Spice Market, a signature restaurant by three Michelin-starred chef Jean-Georges Vongerichten. “We are thrilled to launch the W brand in the UK with the opening of W London,” added Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East (EAME). “After opening W hotels in Istanbul, Doha and Barcelona, the brand is on track to more than double its footprint over the next three years with further new hotels in prime destinations such as St. Petersburg, Paris and Milan.”

Gary Marshall
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Gary Marshall
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