Menorca comes to UK to encourage trade

Menorca comes to UK to encourage trade

The Menorcan Tourist Board is to take to the UK streets as part of the island’s new promotional campaign. Representatives of the Spanish island will take to the streets of the UK this February and March to launch the “Menorca - Warm at Heart” campaign, aimed at enticing new and repeat visitors to the destination. From 28th February to 14th March, Menorca will be captured and transported around the country in a specially designed bus visiting a range of cities including London, Glasgow, Newcastle, Leeds, Manchester, Liverpool, Birmingham and Bristol. “The ‘Menorca - Warm at Heart’ campaign will highlight what the island is all about,” said the Menorca Minister for Tourism, Lazaro Criado. “The holiday destination is already well known and popular with the family market but we also think the island offers a magical romantic setting for couples as well as exhilarating thrills for the adventurous or young at heart to experience.” Several Menorcan hoteliers and suppliers will join the Menorca Tourist Board on the 15-day adventure across the country to answer any questions and ensure there is something for everyone. “This will be showcased through performances, tastings, crowd participation activities and prizes give-aways including a daily holiday for two to Menorca,” added Criado. “In each city booking facilities will also be available on the bus so people can take advantage of fantastic deals then and there.”

Gary Marshall
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Gary Marshall
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