Holidays more important than ever despite budget worries, says UK’s biggest travel survey

Holidays more important than ever despite budget worries, says UK’s biggest travel survey

Nine out of ten Brits believe that a holiday is essential - despite the current economic constraints. According to a new survey, involving more than 27,000 participants, only nine percent of respondents said that a holiday is a luxury or claim that they do not take a holiday when money is tight. The TravelVision survey, commissioned by the British Travel Awards (BTA), found that holidays are considered essential in forging a work-life balance and remain an important lifestyle choice. Compared to last year’s survey, this was a significant improvement when 16 percent of consumers said they would forego their holiday. Elsewhere, the trend for ‘dynamic packaging’ or self-booking separately components such as air, hotel and transfers through the internet, looks like it may take a knocking. Ten percent of the participants said they don’t feel safe booking separate parts of their holiday independently, which is up from last year. “This may be due to the extraordinary circumstances and press coverage of disrupted holidays during 2010 and the need for security when booking a holiday,” said BTA CEO Lorraine Barnes Burton. “The TravelVision survey looks at what consumers are going to do, rather than what they did.” Likewise the services provided by travel agencies appears to be having a renaissance with a five percent increase in the number of responders who said they will get advice from, and book their 2011 holiday with a travel agent. “Price is an important factor but it is the extra information, security and knowledge about their holiday choice which is encouraging the consumer to make their final decision and feel confident that their holiday budget is money well spent,” concluded Barnes Burton.

Gary Marshall
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Gary Marshall
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