Holidaybreak reports drop in hotel break sales

Holidaybreak reports drop in hotel break sales

Holidaybreak has announced a drop in hotel stay sales following snowy weather and Superbreak’s lost airport hotel contracts with retail travel agents, it was revealed today. Holidaybreak recorded a 3 percent sales slump in the airport hotel market, although the company said this area is a low margin product for the business. Its total sales intake for the hotel break market is down 9 percent, with bookings expected to increase this year due to new West End shows and the Royal Wedding effect. Meanwhile the company’s total group sales, including its education and camping breaks, are down 3 percent compared to last year. “Overall, the group has performed creditably. Sales intake is currently 3 percent down compared with last year as we experience a trend towards later bookings in each of our businesses,” said Martin Davies, chief executive of Holidaybreak. “The group continues to display strong sales visibility with 61% of target group revenue already booked for the year and we expect to perform in line with management expectations for the year ending 30 September 2011.”

Gary Marshall
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Gary Marshall
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