Travelodge sales increase with 70 2010 openings

Travelodge sales increase with 70 2010 openings

Travelodge has reported a 13 percent increase in sales following the hotel chain’s continued growth throughout 2010. The company opened 70 new hotels last year and took on contracts for another 96 properties, which raised its occupancy by three points. “Despite the tough climate in 2010, we have delivered a robust performance whilst continuing our strategic UK growth programme and demonstrating Travelodge’s continued strong recovery,” said Guy Parsons, CEO of Travelodge. “We served record numbers of customers, grew total sales and opened 70 new hotels in excellent locations, targeting sites that would have been beyond our reach before the recession. The deal with Mitchells and Butlers, which saw us acquire 52 of their hotels, shows the innovative approach we have taken towards our aggressive growth plans.” In 2011, Travelodge plans to open 36 hotels in addition to the four that have already opened. “The year has started in line with management’s expectations though clearly there has been an impact on the consumer from the recent VAT increase and the fuel and energy price increases,” added Parsons. “In terms of split, London’s performance is tracking against strong comparatives and the provinces continue to recover through a continuing seasonal weak demand period.” 

Gary Marshall
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Gary Marshall
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