MICE pressure encourages hotel green scheme sign-up

MICE pressure encourages hotel green scheme sign-up

More hotels are signing up to green policies and schemes following pressure from the business travel market, according to a new survey. The Green Tourism Business Scheme (GTBS) has seen a 50 percent rise in hotel memberships in the past two years, mainly from the branded chain sector. “The growth in membership of corporate-focused properties is in particular a reflection of the pressure being leveraged by the business travel community,” explained Andrea Nicholas, managing director of GTBS. “Corporate travel policies typically now insist on a ‘sustainable’ dimension and hotels that cannot demonstrate strong environmental credentials are finding themselves unbookable”. New members have mainly come from London, the south east and south west of England, with two thirds from either the Hilton, Holiday Inn, Jurys Inn, Menzies, QHotels or Hadisson Edwardian brands. 

Gary Marshall
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Gary Marshall
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