Red Sea Holidays targets ‘affluent’ southern UK

Red Sea Holidays targets ‘affluent’ southern UK

Red Sea Holidays has signed a partnership with Bath Travel to increase its distribution in southern England. The tour operator is hoping to attract ‘key affluent areas’ in the south of the UK with the move, which completes its independent retailer strategy. “The independent market remains key for us; through our distribution and TIPTO membership we are prioritising the independent sector where we feel we can build the most successful and commercial relationships,” said Jason Hilton, sales director of Red Sea Holidays.

Gary Marshall
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Gary Marshall
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