Dubai has reported a 9.4 percent increase in international tourists during 2010 compared to 2009. Figures from Dubai Tourism and Commerce Marketing (DTCM) show that hotel stays were up seven percent on 2009, while the number of apartment guests increased by 17 percent. The UK remains the top market for the destination, wit 719, 899 guests (9 percent more than 2009). “We continually strive to be the most proactive and supportive tourist board in the UK, and this momentum gives us every reason to be confident about 2011, a year which is already delivering year on year growth in visitor numbers,” said Ian Scott, director UK and Ireland for the DTCM. Tourism generated AED13 billion for Dubai last year, an increase of 6.5 percent. Hotel occupancy remained flat at 70 percent and apartment occupancy rose just two percent despite a 15 percent capacity increase.