Accor’s Novotel brand has unveiled a new room concept with the opening of the 370-room Novotel Bangkok Ploenchit. The Novotel ‘Next’ guestroom includes several new features which Accor claims are designed to “re-humanize” the guest experience. The concept will be rolled out to the entire portfolio of 400 Novotels over the next five to seven years.
The design is intended to make rooms feel more spacious, with an open plan layout and the bathroom separated from the rest of the room by a high-tech transparent glass partition that becomes opaque when privacy is needed. The bed is raised by an upholstered headboard that shapes to the guest’s back when leaned against, accompanied by individual swivelling reading lights and a side table can be drawn to the bed. The rooms also include 32-inch flat-screen TV, internet access and a TV uplink panel.
“An enormous amount of thought, research and testing has been invested in this innovative new room, and when combined with the multitude of unique products that make up Novotel today, will ensure that the brand retains its leading position as a reference for upper midscale hotels around the world,” said Frederic Josenhans, Accor’s senior vice president of marketing and brand development