Kuoni Holiday Report shows consumer habits

Kuoni Holiday Report shows consumer habits

Britons’ main priorities on holiday are to flirt, shop, relax and eat, according to a new report. Kuoni’s Holiday Report found that 74 percent of UK travellers go on holiday to relax and 47 percent take a break to ‘release pressure’. Holidaymakers also aim to expand their horizons, escape everyday problems and look after their well being. Despite this we’re the least spiritual nation, identified as the group who does not want anything spiritual form a holiday (10 percent). Instead, travellers aim to soak up cultural experiences authentic to the destination, with a fun element and sense of ‘new’ to the person. In addition, 22 percent of us do no exercise on holiday and our diets slip with at least one restaurant meal eaten in a day. Meanwhile although 34 percent of Brits feel less self-conscious on holiday, we are the nation most likely to find people that have travelled from the same country as us. In the future, it seems eco-tourism and luxury travel will continue to fare well, after around a third of respondents cited sustainability as a travel trend, while 22 percent were keen to go back to basics. At the other end of the scale, 21 percent foresaw a purely luxurious break. Holiday hates included littering (74 percent), poor body hygiene (61 percent), talking loudly (44 percent), taking pictures of others without asking (40 percent) and acting more flamboyantly (38 percent).

Gary Marshall
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Gary Marshall
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