The European Tour Operators Association (ETOA) has delivered a bleak outlook for inbound tourism during the Olympic year in its latest report, suggesting that more Brits will be heading abroad when the games come to London. According to the survey of British and Ireland Marketplace attendees, forward bookings are down 50 percent for London 2012 compared to this year and regular bookings are ‘drying up’. As a result, ETOA claims that many tour operators are dropping London, and in effect the UK, from their holiday portfolio. : “Much of this long-haul business is lost, amounting to over one million clients,” said Tom Jenkins, executive director of ETOA. “That this loss has occurred because of a misperception is obviously regrettable.” London’s hotels are said to be confident that things will pick up, particularly in light of the late booking nature of holidaymakers. Capacity has been increased but as hotels secure bookings at below market rates, many have surged their room prices and, according to ETOA, non-Olympic business is being declined. In addition, the high prices affect stays before and after the peak season and as availability for Olympic expectation has been secured, long-haul markets are said to be struggling to secure hotel rooms at viable rates.