Attraction World has reported a 22 percent increase in sales for February following its ‘We Give the World’ campaign. The initiative encouraged travel agents to sell add-ons in 20 favourite holiday destinations and raise their income. As a result, the company has seen sales to Tenerife increase 137 percent, Turkey tours are up 80 percent and there has been a 48 percent sales rise for Mallorca trips. “Our focus and aim with this promotion has been to get the message through to agents that no matter where their customers are booking holidays to, they should endeavour to ask the question ‘what are you going to do when you get there?’ The figures for February would indicate that agents are starting to do this,” said Gail Dunwoodie, head of product and marketing at Attraction World. The campaign has now been extended through March, where agents can win a holiday to Portugal. More than 600 entries were received for the Take That competition, a record number for Attraction World’s competitions.