Eurostar International has unveiled a new logo to mark the next step in its company changes. The identity will be placed on Eurostar trains from 1 April and will be rolled out in phases on its website and other parts of the business from 5 April. Speaking at a press conference yesterday, Emma Harris, sales and marketing director of Eurostar said the new identity aimed to build on the foundation of its well-know three city connections between London, Paris and Brussels. As a result, new destinations and products are to be launched once Eurostar’s new trains are deployed in 2014. “Our new visual identity has been researched extensively with our customers to ensure that it captures the key characteristics of Eurostar whilst signalling a new phase for the business,” said Nick Mercer, commercial director at Eurostar. In addition, Mercer revealed that the company is to enter strategic partnerships with other train operators in the future in a codeshare style agreement. He explained that ticketing and booking would appear as one ‘through product’ to avoid confusion and ease passengers’ minds when they make their connection. This would be replicated in GDS systems.