lastminute.com launches pan-European campaign

lastminute.com launches pan-European campaign

lastminute.com has rolled out its pan-European campaign to the UK with a new website look and message. The online retailer hopes that the ‘Stories Start Here’ campaign will position it as “more than a traditional online travel agent” due to its range of travel, leisure and entertainment options. It has already been launched in France and will be rolled out across its other markets over the next two years. “This campaign shows how we inspire people to make the most of their free time and how we now offer opportunities to get that same five start lifestyle across more than just travel products,” said Mark Maddock, managing director for UK and Ireland at lastminute.com.

Gary Marshall
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Gary Marshall
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