First Choice to go all-inclusive only next summer

First Choice to go all-inclusive only next summer

First Choice has announced that it will exclusively sell all-inclusive holidays from summer 2012. The move is in response to the growing all-inclusive market, which accounts for 65 percent of First Choices’ sales. The packages will be available to book from May this year. “All inclusive is becoming the holiday of choice for many British consumers, offering them great value for money, yet there is no mainstream holiday company currently offering a completely all-inclusive portfolio,” said Johan Lundgren, TH and Ireland managing director at First Choices’ parent company TUI.”First Choice will become the home of all inclusive, offering the best of both worlds – a unique feeling of indulgence combined with practical control over their holiday spending – whatever your budget.” He said customers would be encouraged to ‘leave their wallets at home’.

Gary Marshall
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Gary Marshall
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