Stena Line launches mobile website

Stena Line launches mobile website

Stena Line has launched a mobile version of its website following an increased number of visits from mobile devices. “Four per cent of the people who visit our websites nowadays do so from a mobile device, an increase of 300 per cent from 2010 to 2011,” explained Lars Olsson, UK general manager for travel at Stena Line. “We expect this increase will continue and see it as very important to meet our customers’ needs by offering them a mobile website that loads quickly and is easy to navigate.” The website currently contains timetables, route information and travel offers. “When our customers start demanding more functionality from our system we will develop it further,” added Olsson.

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: