Pegasus measures hotel booking impact of disasters and unrest

Pegasus measures hotel booking impact of disasters and unrest

Japan’s hotel booking data has seen a drastic change since the 11 March earthquake and tsunami, according to a new report from Pegasus Solutions. Net reservation volumes declined from a year-on-year increase of 26.1 percent on 10 March to a triple digit decrease on 11 March when the earthquake hit. In the days following the quake, this decline was accompanied by triple-digit drops in net revenue and radical fluctuations in length of stay (LOS), which swung by more than 1,000 percentage points between 11 and 19 March. Average LOS surged 551.9 percent greater than prior year for the day of the disaster, before plummeting 521.0 percent eight days later. Analysis of the Japan earthquake also includes data from Hawaii, which experienced an immediate drop in bookings from +67.4 percent over 2010 on 10 March to a -23.8 percent drop on 12 March, due to tsunami fears. The special edition of the Pegasus View report also revealed the impact of the New Zealand earthquake and political unrest in the Middle East and North Africa. New Zealand’s hotels saw an 80 percent year-on-year drop in net bookings on 22 February – the day the 6.3-magnitude quake hit Christchurch. LOS increased 82.8 percent the day of the quake as travellers has trouble departing, but returned to pre-quake levels within weeks. Average rates in New Zealand remained higher than last year. In the Middle East and North Africa, reservations for the region dropped off from 40 percent increases for the three months leading to the protests to a smaller 16.4 percent increase in February. Rates and LOS also dropped immediately, and forward-looking data demonstrated significant declines in reservations, average rate, LOS and revenue. Net bookings as of February for stays through August declined 85 percent, and rates declined by as much as 37.2 percent through the same period.

Mark Elliott
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Mark Elliott
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