LWTF: Tourism ‘must embrace sustainability to survive’, says forum

LWTF: Tourism ‘must embrace sustainability to survive’, says forum

The International Tourism Partnership (ITP) has urged the tourism industry to adopt sustainable practices in order to survive at this year’s Lucerne World Tourism Forum (LWTF). Stephen Farrant, director of the ITP said progress had been made but the wider tourism sector needed to embrace some technologies, such as solar energy, rail travel as an alternative to air and a new efficient hotel design. “The tourism industry is not alone in facing growing environmental and social pressures, and the coming decades will call for a “revolution of innovation,” he said. “The tourism industry cannot rely on “business as usual” if it wants to continue to grow and prosper as it has in the past. The days of freely available natural resources and cheap oil are limited. Certain modal shifts are essential.”

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: