London’s hotels are already seeing an increase in occupancy rates for the UEFA Champions League final next month, despite not knowing who the finalists will be. Market analysts Rubicon’s data shows that committed occupancy for 27 May, the night before the final, has increased 67.8 percent compared to last year. “It seems the football fans are making the most of their trip to London by arriving on the Friday evening and staying through to the Sunday after the final as the rise in committed hotel occupancy is up over the entire weekend,” explained Andy Storey, vice president of enterprise solutions for Travelclick-owned Rubicon. “London hoteliers are reaping the benefits of having the major sporting final in their city with rates up 30.1 percent on the same time last year.” Occupancy is currently highest on the night of the final at 69.8 percent. Storey said the figures should give hotels “an idea of what they might expect ahead of next year’s Olympics”.