Accor has formally signed a Direct Connect partnership with Destinations of the World (DOTW), to give DOTW customers access to most of the 4,100 Accor hotels around the world. “Today’s digital savvy generation are increasingly booking their hotel stays online. This behaviour has led us to adapt quickly by providing our trade customers with easy online access to our best available rates,” saidChristophe Landais, managing director of Accor Middle East. “We’re delighted to be able to provide their 150,000 strong customer base instant access to the latest availability and dynamic pricing across our hotels.” Customers can access rates, including Best Available Rates (BAR) and Advance Purchase Rates (APR), for hotels operating under Accor’s broad portfolio of hotel brands such as Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio and ibis. “This direct connect partnership with Accor is another significant step towards our goal to add an additional 50,000 hotels to our portfolio, and best meet the needs of a planned increase in distribution to more than 450,000 points of sale globally, by the second quarter of 2011,” added Keith Fernandez, group managing director at Destinations of the World.