Report shows importance of travel agents to cruise market

Report shows importance of travel agents to cruise market

Travel agents account for 79% of cruise holiday bookings, figures from the Passenger Shipping Association (PSA) have found. The association’s news comes as travel agents gear up for the final day of the UK Cruise Convention, which will build towards the training and product knowledge which has been cited as key to selling cruises . PSA’s 2010 Cruise Review showed that the number of cruise holidays taken increased 6% but only took a 4.5% share of all foreign holidays in 2010. Southampton was made busiest port in Northern Europe following a 10% increase in departure cruises and UK ports generally have seen a 34% rise in overseas passenger departures. As a result, the Mediterranean market increased 18% last year, with Arabian Gulf and Red Sea voyages seeing the highest rise at 76%. Meanwhile the Baltic market increased 2% and Caribbean sales remained flat.

Gary Marshall
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Gary Marshall
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