Greece makes a comeback in holiday sales

Greece makes a comeback in holiday sales

Tour operators are reporting an increase in holiday sales to Greece as the country moves on from its heavy economic uncertainty. While Youhotels.com has seen a 10% increase in bookings to the destination, Sovereign Luxury Travel has announced double-digit growth in bookings to the country over the last year. The luxury tour operator said that savings and added value had helped increase sales to the destination, after its tourism revenue dropped significantly during the recession. Specifically, Rhodes Tourism has announced it has seen a 132% surge in international arrivals throughout April year-on-year. The island is expecting a 19.6% increase in visitors for the year, including a strong cruise market. “Greece is making a comeback this year and Rhodes is exceptionally positioned for those Brits who want to rediscover this all time classic destination,” said Tom Panagos from Rhodes Tourism in the UK. In addition, the popularity of traditional holiday resorts has been further indicated after Youhotels.com recorded a surge in sales to Spain and Portugal. The bed bank has seen holidays to Spain increase by 24% and bookings to Portugal are up 35%. “It was a challenging winter for us due to the incidents and unrest in Egypt and Tunisia which caused disruption of our customers’ holiday plans,” said Paul Riches, sales and marketing director at Youhotels.com. “However as a result of subsequent changes in bookings, the Canary Islands had a fantastic winter season – and it seems that Spain remains favourite for summer bookings too.”Riches added that generally sales had increased 25% before the Easter weekend compared to the same period last year.

Gary Marshall
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Gary Marshall
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