Virgin rebrands Australian airlines

Virgin rebrands Australian airlines

Virgin Group has aligned its Australia-based airline brands. The company will introduce the ‘Virgin Australia’ name and branding for both its domestic and international operations in the country, replacing its existing V Australia long-haul and Virgin Blue domestic and regional services. Pacific Blue, the regional carrier operating to destinations in the South Pacific, will also be rebranded. “I’m absolutely thrilled with the new look and feel of Virgin Australia’s domestic product and I know it will shake up the Australian travel market on an even larger scale than it did 10 years ago. What you see here today is a great airline that now represents what the Virgin brand does worldwide: style, innovation, quality and value for money, along with the best service,” said Sir Richard Branson.Virgin Australia will initially operate domestically in Australia, replacing Virgin Blue. By the end of the year, V Australia and Pacific Blue will be integrated into the brand.

Mark Elliott
Written by:
Mark Elliott
Posted On:
Posted In: