A new holiday search smartphone application is looking for travel partners in the UK to be included in its new launch. The new app, named Appi Holidays, has been developed by Travel Affinity and will be launched to consumers in August. It will allow users to search for holidays on their phone, then directly access or call the tour operator to book. Mobile bookings will also be available through the application later in development. “With the smartphone becoming the technology of choice for the consumer, it naturally follows that this will become an important channel for all travel companies to have a presence”, said Alan Kersley, managing director of Travel Affinity. “Appi Holidays is an ideal solution for those companies who don’t have the budget to develop their own Mobile App, or who want to test the market with a low cost, low-risk entry point.” The application will separate holidays into types such as beach, ski, city etc and results are filtered by flight duration, ratings, destinations etc.