PrivateFly encourages agency sales at business aviation conference

PrivateFly encourages agency sales at business aviation conference

Private jet and charter aviation companies are missing out on an ‘untapped’ agency market, according to a private jet booking platform. Speaking ahead of this year’s European Business Aviation Convention and Exhibition (EBACE), which starts tomorrow, PrivateFly has encouraged the industry to improve its B2B operation with the travel trade. “The business efficiency of private aviation is widely accepted by the travel trade, but there is a need to accelerate its B2B positioning and understanding,” explained Carol Cork, sales and marketing director at PrivateFly. “With new business corridors opening up in emerging markets, airport closures in existing ones, and growing levels of dissatisfaction with airline travel, there is a strong opportunity to fill a gap in the travel agent’s portfolio.” She said the trade often viewed charter flights as complex, too niche and not made readily available to book. “As an industry, we need to address these barriers head-on. There is a definite need for more agent education on the key sales triggers for business aviation and on the healthy margin revenue stream that it offers,” said Cork. “However, from previous experience of other products, such as car hire, which have been successfully integrated as a trade sale, it’s clear that online distribution is the real key to wider adoption.”

Gary Marshall
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Gary Marshall
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