MICE travel demand grows for Star Alliance

MICE travel demand grows for Star Alliance

Star Alliance has reported an increased interest in its MICE products over the past 12 months. The airline group, which is exhibiting at this year’s IMEX, has seen a 15% increase in Conventions Plus memberships, as well as double the amount of interest in its Meetings Plus products. “The conventions and meetings market proved to be the most resilient segment for Star Alliance over the last year. Current figures indicate that we can remain just as optimistic for 2011 as a whole,” said Roswitha Clement, senior manager conventions and meetings at Star Alliance.

Mark Elliott
Written by:
Mark Elliott
Posted On:
Posted In: