DoubleTree by Hilton launches global rebranding initiative

DoubleTree by Hilton launches global rebranding initiative

DoubleTree by Hilton has begun its rebranding roll-out across the world to solidify its presence within the hotel chain brand. DoubleTree, which recently opened its 250th hotel in Istanbul, will be changing its operational, marketing, advertising, online, social media and communication channels in the next few months as part of the changes. It has already invsted US$3 billion on its hotels in the past few years and has 70 hotels in the pipeline. “Since Hilton Worldwide acquired our brand a little more than 10 years ago, DoubleTree by Hilton has transformed from a primarily U.S.-based group of hotels to a relevant global hotel brand, demonstrated by our rapidly growing collection of hotels now in 17 countries across five continents,” said Rob Palleschi, global head of DoubleTree by Hilton. “While many of our competitors have reconsidered a complete repositioning in recent years, DoubleTree by Hilton decided to expand its targeted identity by identifying, energising and celebrating some of the best practices and services already evident across our hotels, along with honouring our ‘by Hilton’ affiliation as a proud part of one of the world’s hospitality leaders.”

Gary Marshall
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Gary Marshall
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