Travelodge has announced it is looking to grow its portfolio of small city-based hotels in UK cities and popular holiday destinations. The hotel chain said it plans to develop a ‘metro’ style of property that will have 20 to 40 rooms in locations where a large development site is unrealistic or undesirable. As a result, Travelodge will look to use floors in occupied office blocks, business parks, pubs and unused cinemas, theatres, retail outlets or listed buildings to house these smaller hotels. The hotel group has also been encouraged to expand the smaller portfolio after its opening in Edinburgh and the 52 small profitable properties it received in the acquisition of Mitchells & Butlers last year. “This concept will allow us to open hotels where other hoteliers can’t develop. We are looking to open 100 ‘Metro’ Travelodge’s in prime spots where are customers need us, by 2020,” said Guy Parsons, chief executive of Travelodge. He cited London, Oxford, Cambridge, Bath, Cardiff and Edinburgh as desired locations, including the Kensington & Chelsea, Westminster, Fulham and Richmond boroughs. The UK coastline, Cornwall, Devon, the Lake District and locations near theme parks have also been named as key locations.