Leisure market grows in April as business travel dips, says report

Leisure market grows in April as business travel dips, says report

Leisure holiday bookings increased 9.8% during April compared to 2010, according to a new report from Pegasus Solutions. The technology company’s figures, which draw from GDS and ADS transactions and hotel-direct bookings, have revealed that revenue from the leisure market was boosted 13.2% in April despite a global average room rate rise of 2.5%. It has predicted that more trips will be taken in 2011 than last year, but trips would be kept short to save money. Meanwhile business trip bookings registered a mere 0.3% rise during April, after being hit by the unrest in Middle East, Japan earthquake and world events in the UK. “Many factors around the world affected travel markets in April, which translated into a dip for corporate travel and a boon for the leisure sector,” said Mike Kistner, CEO of Pegasus Solutions. “On the horizon, though, both segments look to experience increases over 2010 for the next several months. The fundamentals driving corporate travel recovery – overall economies, corporate earnings, business trips and meetings/conference travel – are improving and increasing, while pent-up consumer demand and slow room supply growth portend a better summer travel season than last year’s.”

Mark Elliott
Written by:
Mark Elliott
Posted On:
Posted In: