Monarch unveils new brand, focus on scheduled services

Monarch unveils new brand, focus on scheduled services

Monarch has relaunched its brand as part of a new focus on scheduled services. The new strategy is said to centralise on flexibility and freedom of choice when passengers fly. “The new brand is a key milestone for the company as we focus on scheduled operations,” said Conrad Clifford. “The refreshed brand is the visual manifestation of a strategic shift in the business that will give consumers the widest possible choice of services both on the ground and inflight.” The airline’s fleet is also being rebranded.

Gary Marshall
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Gary Marshall
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