Starwood temporarily relocates head office to China

Starwood temporarily relocates head office to China

Starwood Hotels & Resorts’ CEO and senior management team are to live and work in Shanghai for a month to learn more about business in the country. CEO Frits van Paasschen and executives will be headquartered in Shanghai from 8 June to 11 July while working with the office in New York on a 12-hour time difference. The news comes as the hotel announced it will open a new hotel in China every two weeks this year. “With properties in nearly 100 countries, Starwood is no longer an American company that happens to run some hotels overseas. Today, we’re a global company that happens to be based in New York,” said van Paasschen. “Eighty percent of our future pipeline is outside of North America, and nowhere is more emblematic of our global growth than China. China’s spectacular transformation is hard to grasp unless experienced firsthand – it’s the proverbial, ‘you can’t really understand a culture until you buy groceries there.”

Mark Elliott
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Mark Elliott
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