Superbreak has partnered the City of Liverpool for a new marketing campaign aimed at boosting agency sales to the city. The alliance is the operator’s first outside of London and will encourage the public to book short breaks through travel agents. To drive sales, Superbreak has created a ‘Liverpool – The Beatles and Beyond’ package which includes accommodation, entry to The Beatles Story and a VIP ‘Imagine Card’ with discounts. “Our new alliance will provide agents with great new products. The Beatles Story recently celebrated its 21st birthday and will be announcing exciting developments during 2011,” said Graham Balmforth, national sales manager at Superbreak.