First Choice website features TripAdvisor content

First Choice website features TripAdvisor content

First Choice has partnered TripAdvisor to include reviews and ratings on its website. The travel company will now be seen to offer more clarity in its holidays by featuring the user-generated content. “We want our visitors to have the best online experience possible, this is why we’ve introduced TripAdvisor reviews and ratings to our site,” said Nathan Timmins, head of online marketing at TUI UK & Ireland. “Customers will now have all the information they need about our holidays in one place and this new content will assist our visitors in making the best possible decisions, ultimately leading to a better travel experience.” TUI already has an agreement with TripAdvisor.

Gary Marshall
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Gary Marshall
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