Great Hotels of the World sees surge in GDS bookings

Great Hotels of the World sees surge in GDS bookings

Great Hotels of the World has reported a 19% increase in corporate bookings through its GDS code. The hotel sales and marketing alliance has also seen a 23% rise in booking value during the first quarter and an extended average length of stay to 3.7 nights. “Volumes have increased in key corporate cities such as Paris, Barcelona, Lisbon and Moscow which account for most of the growth we’ve seen,” said John Clarke, director of sales and marketing at Great Hotels. “These trends indicate the beginnings of a return to pre-recession levels for the corporate travel sector as well as the economy, with more companies investing in corporate travel. However there is always caution in the marketplace and our focus is to at least maintain current levels, if not top them.” He added that the add-on nature of packages has continued to be popular amongst travel buyers and that customer preferences were becoming more highly rated.

Gary Marshall
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Gary Marshall
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