Premier Holidays has reported a 16% increase in sales in the last six weeks. Susan Papworth, managing director at Premier Holidays has attributed the success to its work with the travel trade. “”We credit our success to our agent friendly policy. We do all we can to work with and support agents, and our fantastic incentive where agents can earn shopping vouchers on every booking undoubtedly helps,” she explained. “We strive to exceed our agents’ and clients’ expectations with every booking, and are hopeful we remain headed in the same direction in terms of sales for the second half of 2011”. She added that it had seen an increase across its whole programme . “We have celebrated these increases across all our divisions – notably our Faraway, Isle of Man and Channel Islands products, the latter of which was up by 26% for May, year-on-year,” she said.