California announces superfam details

California announces superfam details

Visit California and British Airways have released the details to this year’s California Superfam. The trip will take place between 15 and 23 September and 56 travel agents will travel in four groups during the duration. It will end with a finale party including all attending agents. “We are delighted to be welcoming the California Superfam back to the state for the fourth time this September.,” said Leona Reed, senior director of international marketing at the California Travel and Tourism Commission. “Over the last three years we’ve had so much fun showing these groups everything that the state has to offer – from experiencing places and activities they may already know well to introducing them to some less well known aspects of the state that are equally exciting and an added draw for visitors.” Agents can win a place on the trip by registering a BA booking to California by 31 July (through www.visitcalifornia.co.uk/superfam). A chance to win and prizes are also available through the California Expert training programme.

Mark Elliott
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Mark Elliott
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