French hotelier Madame Vacances has opened its first call centre in the UK. The office opening in Brighton & Hove comes as the company expands its hotel portfolio in Europe, particularly in Spain and Morocco. The company already staff seven hotels and 66 resorts in France, with distribution deals for other properties. “By starting up a UK call centre & having a local base we hope that it will enable us to react more to local demand for particular regions and be more dynamic in our pricing and customer service,” said Callum Chiverton, UK director of Madame Vacances. “Most of our sales are online but it’s important to have a knowledgeable people on hand for those who have questions or are more comfortable booking on the phone”.