Sabre takes step closer to hotel web solution

Sabre takes step closer to hotel web solution

Sabre Holdings has taken the next step in completing its Hotel Enterprise Solution (HES) through the acquisition of SoftHotels. The online property management company will become part of Sabre’s hospitality division and will be used as part of the HES system to combine distribution, marketing and operations for hotels. It will provide better pricing and inventory for travel agents. “Our customers want a single provider with a complete solution to manage everything from hotel bookings through to marketing campaigns,” said Felix Laboy, president of Sabre Hospitality Solutions. “The acquisition of a web-based PMS solution gives Sabre Hospitality Solutions the final component necessary in our pursuit to become a fully integrated Hotel Enterprise Solution.”

Gary Marshall
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Gary Marshall
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