World Travel Market is to increase its focus on technology and the online travel market at this year’s exhibition. The events’ organisers expects the section to grow by 20% and will include online travel agencies, hotel reservations companies and mobile solution providers. This will include two new pavilions for mobile technology and start-up companies and a technology-focused event on Monday 7 November, as well as the TOT Theatre and WTM Hotel Distribution Summit, which was launched last year. “The interest in exhibiting at WTM’s TOT section is phenomenal, I’m delighted with the new exhibitors we have on board so far, as well as the number of exhibitors which are expanding their stand space following a successful WTM 2010,” said Jo Marshall, TOT sales manager at WTM. “Plus we are finalising partnership with many key brands to bring extra kudos to this increasingly important section of WTM.” The event is working with the The International Federation for Information Technology In Travel and Tourism (IFITT), Travel Technology Initiative, OpenTravel Alliance and Genesys to shape the programme.