Travel companies remain positive in last-minute booking market

Travel companies remain positive in last-minute booking market

Travel companies appear to be optimistic in the run up to summer this year, despite the unsteady last-minute market. In a trading update released today Youtravel’s managing director Graham Nichols said the last minute booking trend would be later this year and the market will remain tough for holiday companies. “We’ve seen bookings increase by 15% compared to last week, but there are continued pressures on margins and revenues. There are signs that eagerly awaited late bookings the signs are that this will continue,” explained Nichols. “The next few weeks’ trading are crucial for the UK travel industry and all eyes are watching sales levels in every business in our industry.” Meanwhile, self-catering specialists Holiday Lettings has seen enquiries and bookings for properties surge a third throughout June as lead-in times continue to shorten. Bookings in June increased 44% at the company with the UK and Spain named as the leading destinations and it has found that 38% of customers have not yet booked a summer holiday. Greece and Cyprus have also appeared to be popular with the cottage and villa hiring company. “Last minute booking is here to stay as long the recession rides out,” said Kate Stinchcombe-Gillies from Holiday Lettings. “Although a tougher marketplace for holiday home owners to manage, the spike we have seen throughout June is promising for the rest of the summer.”

Gary Marshall
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Gary Marshall
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