MICE enquiries booms at Great Hotels of the World

MICE enquiries booms at Great Hotels of the World

Great Hotels of the World has seen a 89% year-on-year rise in enquiries for June. The hotel group generally saw a 31% increase during the first six months of the year with a shorter lead time of six weeks. Armand Guillemot, director of MICE sales at Great Hotels of the World said that companies are booking late to avoid hefty fees incurred for cancellations or postponements. “Businesses nowadays are much more return-on-investment focused. Budgets are cautiously growing but price is still a big deciding factor. Above all buyers are looking for flexibility and added value whilst remaining cost-effective,” he explained. He added that most destinations requested were closer to home. “Our enquiries are from a mix of agency and direct corporate buyers, mainly from France, UK, Ireland and Germany,” said Guillemot. “The most requested destinations for meetings and incentives are Spain and the UK but we do also get demand for other emerging destinations such as Seoul, Montenegro and India.”

Gary Marshall
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Gary Marshall
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