Domestic tourism remains optimistic for summer

Domestic tourism remains optimistic for summer

England’s tourism industry is confident of its performance as we enter the peak holiday period, VisitEngland has revealed. Results from the tourism agency’s Business Confidence Monitor showed that 85% of accommodation companies were very or quite satisfied with their performance between May and July this year. Sixty nine percent of businesses had seen the same or more visitors compared to last year and 74% said bookings for summer were better or usual. Hotels, camping and caravan sites showed the best results while B&Bs and self-catering properties suffered, which is thought to have been affected by the ability to promote deals through the internet. Despite the number of stays, consumers were said to be spending 40% less on a domestic holiday and 28% saw a decrease in the length of stay. “The year has started well and confidence is strong for the summer – however we know that the general public are increasingly worried about their finances and this will inevitably have an effect on the overall success of the sector this year,” said James Berresford, chief executive of VisitEngland.

Gary Marshall
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Gary Marshall
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