Emirates has signed a deal to become the ‘Official Airline’ of Real Madrid. The agreement was announced at a press conference on Friday 29 July at the football club’s home, the Santiago Bernabeu Stadium.
“Emirates is a world-renowned company that has always respected and valued sport. The airline shares our belief in loyalty, effort, commitment and innovation and these common principles will create a special understanding. We strongly believe this is a strategic alliance bridging us with our many followers all over the world,” said Florentino Perez, President of Real Madrid.
“Having launched flights to Madrid on 1st August last year, this is a tremendous way for Emirates to mark the first anniversary of the route, while demonstrating our on-going support to sports and sports followers around the world,” added Salem Obaidalla, Emirates’ Senior Vice President, Commercial Operations, Europe & Russian Federation.
Obaidalla was present for the announcement in Madrid, along with Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications and Real Madrid President, Florentino Perez. Some members of the first team also joined the event, although the majority of the squad was in the UK to play a friendly match against Leicester City.
The sponsorship deal will last for five seasons, and is thought to be worth