Preferred Hotel Group has launched a new collection of properties tailored to gay and lesbian travellers. Preferred Pride, as the new brand is known, features hotels that are approved by either the Travel Alternative Group (TAG) or International Gay & Lesbian Travel Association (LGBT) – the globally-recognised organisations dedicated to gay and lesbian travel.
“Preferred Pride is more than just another LGBT seal of approval; the programme was created to unite Preferred’s diverse community of independent hoteliers who are committed to the LGBT community,” said Rick Stiffler, Preferred Hotel Group Executive Director for Leisure Sales. “It is a global initiative that enables hoteliers to learn about and better understand the needs and preferences of the LGBT traveller,” he added.
As part of the Preferred Pride programme, training is offered to hotels to offer best practices in serving gay and lesbian travellers. Examples of gay and lesbian-friendly hotel services include offering bathrobes, slippers, and toiletries befitting same-sex couples, and a concierge being able to provide a list of the area’s best and suitable attractions, bars and restaurants.
Preferred Hotel Group already adopts an equality policy to ensure that married, single, and partnered employees receive the same benefit opportunities, such as health provision and pensions.
The Preferred Pride collection currently includes two hotels in the UK – The Hemel and The Mandeville Hotel, both in London.