Singapore Airlines (SIA) and Virgin Australia have launched the first phase of their alliance, commencing an interline agreement and offering reciprocal lounge access to passengers. From today, SIA customers are able to connect to a range of Australian destinations served by Virgin Australia on one ticket. In addition, SIA’s KrisFlyer Elite Gold and PPS Club members will have access to Virgin Australia’s six domestic lounges when travelling on Virgin Australia flights, while Virgin Australia’s Velocity Gold members will also have access to SIA-operated lounges in 14 cities.
“From today, customers can experience the first benefits of this landmark agreement with Virgin Australia, in line with our shared plans for a deep and integrated alliance providing seamless service offerings,” said SIA’s Executive Vice President Commercial, Mak Swee Wah. “Our customers can now travel to and from all corners of Australia on a single ticket, with full-service comfort on all legs of their journey. The partnership is already providing more travel options and greater convenience to our customers, and we look forward to offering even more benefits later this year.”
Virgin Australia Group Executive, Merren McArthur said the alliance would also be positive for tourism in Australia.
“Today’s interline agreement will make it easier for Singapore Airlines’ customers from all over the world to travel through to a range of domestic and regional destinations around Australia. Should our proposed alliance receive regulatory approval, we will expand our cooperation to better promote these Australian destinations to a whole range of additional cities throughout Asia.
“By working closely with Singapore Airlines, we will be able to offer a deep and integrated alliance that ultimately benefits the travelling public. Guests will enjoy an expanded network of destinations, seamless connections, a more convenient flight schedule and more opportunities to earn frequent flyer points and access lounges,” she added.
This first phase of cooperation is expected to be followed by a raft of other arrangements between two airlines, including codesharing on international and domestic flights, reciprocal FFP benefits, the coordination of schedules, and joint sales and marketing activities.