UK leisure travellers more influenced by F&B options

UK leisure travellers more influenced by F&B options

More than 40 percent of UK leisure travellers believe that having a variety of dining options onsite is an important factor in choosing a hotel, compared to about a third of business travellers.

A new study from F&B industry consultant, Technomic found that UK consumers increasingly are looking for multiple late-night dining options, such as extended hours at an onsite restaurant or late-night room service. During other parts of the day they look for complimentary breakfast and an onsite coffee bar.

“Leisure guests are looking for hotels that feature welcoming foodservice options, like a complimentary breakfast, relaxing full-service restaurant, and an onsite bar or lounge,” said Technomic executive vice president, Darren Tristano. “Hotel operators who cater to travellers on holiday have an opportunity to drive traffic with these amenities, especially the complimentary breakfast, which is still not common in UK hotels.”

Other findings of the company’s report include the fact that room service is ordered more often by business travellers (27 percent during most recent overnight stay) than by leisure travellers (12 percent), and is strongly driven by younger male consumers. More than 40 percent of consumers find local menu ingredients appealing, while 32 percent would like to see more organic offerings on hotel menus.

Gary Marshall
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Gary Marshall
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