Travel Technology Initiative (TTI) has launched a hotel identification system to make it easier for travel companies to tell properties apart. Under the TTIcodes scheme, which has been developed with the European Tour Operators Association (ETOA), each hotel is given an eight-digit code that will be made available in the public domain. “This will avoid confusion that is currently rife in the industry as it struggles with hotel names that are misspelt, wrongly translated or simply incorrect,” said TTI’s statement today. Travel companies will be able to submit their own hotel databases for coding and further options such as geo-codes or GDS codes are also available. The system is currently being tested and is expected to fully launch on 4 October. “As the service rolls out, it will completely address the de-dupication nightmare faced by every travel company that takes several bedbank feeds,” said Peter Dennis, chairman of TTI. “At last, here is a solution that will provide categoric identification of each and every hotel. This will save travel companies an enormous amount of time and effort”.