Gold Medal’s ‘The Great Aussie Sale’ campaign has boosted year-on-year sales to Cairns, Adelaide and Melbourne by 210%, it has been revealed. The four week campaign, which ran with Cathay Pacific and Tourism Australia, saw Tasmania benefit the most due to free internal flights, which raised its hotel night sales by 105%. The promotion included offers such as free Hong Kong stopovers, a Love2Shop voucher incentive, Australia selling guide, POS material and a mini brochure. “Australia is a key destination for us in the UK and we were really pleased to work closely with Gold Medal and Tourism Australia on this campaign, which delivered great results for all involved,” said Ian Wilkinson, sales manager for the UK and Ireland at Cathay Pacific. The campaign also impacted British Airways and Singapore Airlines’ sales, which increased 66% and 92% respectively.