British Airways cabin crew issued with iPads

British Airways cabin crew issued with iPads

British Airways cabin crew is to be issued with iPads to enhance in-flight customer service. The tablets will enable flight attendants to keep a record of where each customer is seated, who they are travelling with, passengers’ FFP status and any special meal requests. They will also offer information such as timetables, safety manuals and customer service updates. The iPad will replace the existing paper passenger lists, and will be accessible through wireless 3G networks. In addition, the iPads will enable any issues to be logged with ground-based colleagues prior to departure, so solutions can be delivered while the flight is airborne. “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless,” said Bill Francis, head of inflight customer experience at BA. “We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests”. The iPad is currently being trialled with 100 cabin crew, with plans to roll it out to all senior crew members in the coming months.

Gary Marshall
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Gary Marshall
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