Superbreak hit by weak trade sales, contract loss

Superbreak hit by weak trade sales, contract loss

Superbreak has seen a 10% drop in sales through the travel trade, parent company Holidaybreak has revealed. The company admitted that Superbreak had lost airport hotel contracts with large retail travel agents and that an ‘ongoing consumer environment’ had continued to affect its performance. Excluding airport hotel contracts, business was down 8% during the period 31 March to 31 August compared to last year. Sales across the group are down 4% but in line with expectations for the year, with 98% of target revenue booked. Martin Davies, group chief executive at Holidaybreak said the camping market was picking up and while sales dropped 2% capacity had also decreased 3%. “We continue to deliver a satisfying performance despite the tough economic environment. Particularly pleasing is the late demand for bookings at our camping division,” he explained. “We therefore remain confident of performing in line with management’s expectations for the year ending 30 September 2011”. The unrest in the Middle East and North Africa caused adventure sales to drop 3%, while the education sector’s performance decreased 1%.

Gary Marshall
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Gary Marshall
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